New Head of Marketing for Building Product Design
UK MANUFACTURER Building Product Design Ltd has promoted John Mellor to the role of head of marketing overseeing its three brands – Glidevale Protect, Passivent and Kingfisher Louvres.
John will drive Building Product Design’s communications strategy and engage with key customers and stakeholders. As well as highlighting the various products and technical services available across Building Product Design’s brand portfolio, John will also continue to play a key role in developing the company’s sustainability commitment as the lead of the organisation’s Group Sustainability Board.
New Head of Marketing
In his new marketing position, he will help ensure that customers can access reliable and detailed information about all of the company’s environmental initiatives.
Building Product Design has launched a number of in-house initiatives to reduce the environmental impact of its business operations. As well as his passion for sustainability, John is an advocate for offsite and modular construction, with a keen interest in timber being used as a building material due to its environmental benefits.
John Mellor said: “For me, trust and transparency are absolutely crucial cornerstones of a marketing proposition. As a company we pride ourselves on always providing accurate, reliable information and this integrity informs our marketing strategy to ensure we are a voice our customers can trust. It is something that has shaped my career so far and transparency of information has never been more important across the construction materials sector.
John has worked in various marketing roles in the manufacturing and construction sector for more than 25 years. For the past seven years, John has been with Glidevale Protect as product manager and latterly senior product manager. During that time, he has built up a technical understanding of Glidevale Protect’s products as well as an appreciation of customer needs and wants, understanding what customers demand from such products.
Building Product Design Ltd has two factories based in the UK and offers building ventilation as well as specialist construction products.
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