During the 1960s, standardized engineering designs for buildings were first marketed as Pre-Engineered Buildings (PEBs). In the last few years, PEB steel structures have become quite popular. A PEB is a pre-designed and prefabricated steel structure that can be custom-made according to the requirement and assembled at a construction site. PEB structures are used for
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Being one of the innovators of the steel industry, what is your take on the future of construction in India? The Indian economy is rapidly growing and is being sustained not only by good infrastructural spending, but also by investments by businesses from both inland and abroad. Several initiatives, mainly in the field of affordable
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Creative advertising heavyweights, M&C Saatchi pride themselves on bolstering connection and change – creatively, commercially, and culturally. M&C Saatchi has impeccable brand consistency across all their channels, their brand experience is seamless and considered from head to toe. The concept for M&C required that the structure matches the expression of their brand spatially and experientially-
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The Dongshankou area in Guangzhou, a rendezvous for stylish young people, an old Western-style house marked with the year “1931” magically resonated with the vintage DNA of MASONPRINCE as if under the influence of an irreversible universal power, and thus became the location of the brand’s first brick-and-mortar store. The vintage sports style of MASONPRINCE
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